The beauty division of Push PR has been appointed to handle the press and publicity for Malée and Haute Custom Beauty. Malée is a South African range of premium fragrance, bath and bodycare products inspired by age-old African beauty rituals. Founded by Zeze Oriaikhi-Sao, the first fragrance family will be Verdure, inspired by the African wetlands. Within this range, there will be hand cream, body cream, room mist, body scrub, eau de parfum and body oil. Push PR’s remit is to manage the launch of the brand and ongoing strategy to beauty lifestyle media, bloggers, social influencers and targeted VIPs. Haute Custom Beauty (pictured above) is a completely tailored, personalised skincare brand. The brand specialises in a totally bespoke, a 30-day Beauty Ritual tailored to a specific skin type, skincare goals, lifestyle, oil spectrum and sensitivity level is developed. Both brands will have their official launch at Push PR’s next press day in October, with full details to be revealed shortly. 

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