Ralph Lauren has announced that it will debut The Ralph Lauren Winter Escape on Roblox. This will a first of its kind holiday-themed experience allowing fashion fans to explore the world of Ralph Lauren through the metaverse and building on the Company’s commitment to digital innovation. An exclusive gender-neutral digital clothing collection featuring limited-edition items will launch within the experience.

Against the backdrop of the ultimate snowy alpine landscape, The Ralph Lauren Winter Escape experience offers engaging winter-themed activities for the global Roblox community to enjoy, such as ice skating with friends, warming up at the firepit with a customized hot chocolate from the Ralph’s Coffee Truck, toasting marshmallows, and a holiday treasure hunt to unlock exclusive accessories. 

“Our engagement in the metaverse is a natural extension of our lifestyle brand which, at its core, has always been about stepping into the worlds of Ralph Lauren,” said Alice Delahunt, Chief Digital & Content Officer, Ralph Lauren. “Our partnership with Roblox builds on years of digital innovation and underlines our belief in the opportunity that virtual spaces and economies present—especially when it comes to the next generation of consumers.”