Canoe Inc., an experienced communications agency specialising in PR, Social and Creative, has been appointed by EssilorLuxottica, a designer, manufacturer and distributor of fashion, luxury and sports eyewear, to provide consumer public relations services in the UK.

The partnership covers EssilorLuxottica’s proprietary brands including Ray-Ban, Persol, Oliver Peoples, Alain Mikli, Arnette and Vogue Eyewear. Alongside proprietary brands, the portfolio features a selection of licensed brands including some of the most prestigious names in fashion and luxury. The list includes Giorgio Armani, Emporio Armani, Burberry, Dolce&Gabbana, Michael Kors, Prada, Prada Linea Rossa, Miu Miu, Ralph Lauren, Polo Ralph Lauren, Starck Eyes, Tiffany & Co. and Versace. Canoe will support communication strategies, media relations and press office.