R+Co has announced the launch of sustainable luxury line R+Co BLEU in collaboration with American hairstylist Garren. R+Co BLEU is a carefully edited, results-driven line-up of 21 formulations bringing sophistication, unparalleled quality and ingredient innovation to hair care.

R+Co BLEU heals, rebuilds, nourishes and protects, addressing factors that compromise hair, from chemical processes to heat styling, enabling stylists and their clients to create looks infused with flexibility, movement and radiant shine. Bottles and jars are made of 100% post-consumer recycled material, and tubes are constructed from recyclable bioresin sugarcane plastic, a first for the prestige hair care category.

Each category of care—from shampoos, conditioners and masks to stylers—has its own distinct shape and colour-coded cap. The range is divided into families according to benefit, reflected in four colour stories: blue for Essentials, orange-red for Colour, green for Repair & Moisture, and purple for Volume.

R+Co BLEU will be available from 1 December, 2020 from rebelbeautybrands.com.