Haircare brand Redken has announced model, actress and producer Lizzy Jagger as its newest brand muse. Lizzy joins the Redken collective of muses and trend creators including actress Suki Waterhouse, DJ Amber Le Bon, supermodels Mariacarla Boscono, Lea T, Soo Joo Park, and Crystal Renn, and Redken Global Creative Director Guido.

Born Elizabeth Scarlett Jagger in NYC, Lizzy is the eldest daughter of 1970s supermodel Jerry Hall and Rolling Stones front man Mick Jagger. Lizzy will make her Redken 5th Avenue debut in September, appearing in print and digital campaigns for the launch of New Heatcure Professional, an exclusive salon service that instantly restores the look and feel of damaged hair for up to 10 washes. She will also be featured in the relaunch of Redken’s Heat Styling collection that provides lasting protection and restyling capabilities

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