With a global mission to support every hairdresser to learn, earn and live best, Redken has launched The Redken Advocate Network. The Redken Advocate Network is a collective of fresh influential colourist’s and stylists from the UK and Ireland, who have a combined mission to empower professionals through digital education & social media. In collaboration with Redken, the Redken Advocate Network aims to engage and inspire the professional community by sharing new trends, techniques, social expertise and education through pro to pro advocacy networks for an authentic and highly conversational approach to engage all hair fanatics.

There are 10 stylists who are part of The Redken Advocate Network including Samantha Cusick London (pictured) and Jack Baxter.