Charlotte Eastwood, former MD of beauty brand REFY and Melissa Bell, Head of Product and Buying for activewear brand, Adanola have merged their years of experience in vastly growing, experimental, start-up brands by putting this to the test to launch a timeless, luxe apparel brand for the 30-something woman. Atelier Ninety Five is a slow, timeless apparel brand, inspired by vintage and passionate about luxury. The founders decided to partner in launching ANF after struggling with the lack of brands focused on millennials vs Gen-Z’s.

The brand will launch with limited drops, drops which will be made up of two categories. Category one is reworked vintage. The reworked vintage collection consists of carefully sourced vintage and designer vintage pieces from all brands and categories. Each piece is carefully chosen to suit the Atelier NF woman and tailored or reworked to suit the modern shape. From designer menswear suits to oversized shirts; their first drop will have 30 unique pieces to shop.

Category two is the new vintage. The new vintage will be carefully crafted pieces of Atelier own designs, they will mimic the quality of high-end labels, with timeless cuts, creating staple styles at a mid-range price point. The pieces will be made to last and designed to be worn season to season. The designs will begin with staple pieces from coats, blazers, soft tailoring, and shirts.

The brand will launch on 29 September, for more information visit atelierninetyfive.com.