London-based fashion brand Rejina Pyo has launched its first-ever Rejina Pyo Kids collection. The range caters for girls and boys aged between 2-8 years old and is made using sustainable and practical materials including organic and recycled cotton. It also includes limited edition pieces which have been upcycled from past season archive materials. 

The collection reflects the Rejina Pyo aesthetic with a fun colour palette and playful details - printed dresses are reminiscent of iconic Pyo silhouettes and feature mini custom-designed buttons which have become a brand signature. Colourful workwear jackets and trousers can be mix-matched alongside t-shirts printed with nature-inspired graphics, and the Spring Summer seaside print can be found in beach-ready shorts and shirts. 

Rejina Pyo commented: "As a designer, I am drawn to people's everyday lives and I love the idea of making clothes for the whole family, whoever that might include. We started exploring this with our Unisex capsule and childrenswear is something I have been thinking about since having my son Luka four years ago. I have team members who are parents and many of my friends now have kids so it felt like a natural next step. I wanted to create a relaxed, easy-to-wear kids collection with a twist, which doesn’t create a big divide between girls and boys fashion. It’s also important to me that the collection be made with sustainable materials and can stand the test of time. I hope these pieces are passed between friends and family for years to come."

The Rejina Pyo Kids collection is now available at rejinapyo.com.