Date Posted: Wednesday 18th August 2021
Rejina Pyo has partnered with the fashion rental movement Onloan. A selection of Rejina Pyo's archive pieces has been added to the rental platform. Onloan, which operates a monthly subscription model, works in partnership with contemporary womenswear brands offering them a rental solution to complement their new sales.
Rejina Pyo said: "I’ve always cared about the environment but it wasn’t until I started to work in fashion I became aware of the full extent of the problem. There was a time I really considered whether I wanted to be a part of this industry, but a longtime friend of mine who is now one of our directors and a sustainability expert, said ‘if you just walk away from this nothing will change, you need to be in it to make a real difference.’ I think it’s important to acknowledge every product has an impact and that sustainability is an ongoing journey, not a destination. It requires continual reflection and improvement. Resale and Rental platforms are a step in the right direction, we encourage our customers to use them when available."
Other brands on the platform include Mother of Pearl, ALEXACHUNG, Stine Goya, Shrimps and more.
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