r.e.m. beauty by Ariana Grande has announced that it will be launching in its first ever UK store at Selfridges, throughout the UK and online at selfridges.com this August. 

The brand’s first UK in-store residence will house the full line-up of clinically proven high performance, multi-tasking, vegan, cruelty free & paraben free products including: the award-winning eyeliner marker, eyeshadows, and highlighters, to retro-inspired lipsticks and a best-selling curated skin prep offering of products packed full of skincare actives.

r.e.m. beauty will launch in store with an exclusive service menu created in collaboration with acclaimed make-up artist and educator Ash K Holm. The menu brings to life the brands approach to artistry: which is all about self-expression, 60s nostalgia and classic beauty.

To celebrate the brand landing in the UK, r.e.m. beauty will open a creative pop-up space, which will tour Selfridges stores across the UK, celebrating the brand inspiration, bringing to life the product and the chance for customers to win prizes.