Global haircare brand Remington has announced TV personality, model and businesswoman Lucy Mecklenburgh as its first-ever UK haircare ambassador.

The 12-month partnership will see Lucy work collaboratively with Remington to leverage her influence and following to continue driving the buzz around recent launches, including the premium Hydraluxe Pro Straightener and Hairdryer as well as the full Hydraluxe range. 

Lucy’s role will include promoting the products throughout the 12-month partnership, supporting impactful campaigns and the brand’s wider strategy to ensure the Hydraluxe ranges are the go-to choice for her audience, which aligns with Remington’s core consumer. 

To find out more about Remington or the Hydraluxe Pro or Hydraluxe ranges, visit uk.remington-europe.com.