Rob Calcraft, co-founder of clean beauty brand REN Clean Skincare, has launched new microbiome skincare brand Cultured Biomecare.

Cultured Biomecare has been founded because of the scientific revolution in microbiome science, altering how we understand the skin; how it functions and how to look after it. Since leaving REN, Rob has studied microbiome science and the skin; then developing a range that improves the health of the skin and its appearance by protecting and working with the biome.

The Cultured Biomecare includes a Cleansing Balm, Mask, and Serum. The full range is now available at Cult Beauty.

The Friday Agency has been appointed to handle the brand's PR.