London-based fashion retail and multi-sensory experience company, Arigami, has announced its launch and appointed Felicities to handle its press and PR. Arigami has been established to combine Art and Science to create a seamless customer experience between artistic perception and brain function. The company aims to help brands better connect with people vs consumers and believe's human insights deliver brand growth. The company delivers end to end and multi-sensory based solutions that solve many of the issues faced today by both brick and mortar and ecommerce.