Revlon, Inc. has announced that Serge Jureidini will be joining the Company as President, Elizabeth Arden & Fragrances, reporting directly to Fabian Garcia, President & CEO of Revlon. Serge spent nearly 20 years at L’Oréal in management roles of increasing responsibility in the Luxury Division in EMEA, Asia and North America, including his latest positions in New York as President of the Designer Fragrances Division and President of Lancôme USA. Most recently, he served as President and CEO of Arcade Beauty, a private equity owned global company focused on multisensory sampling solutions for the beauty industry.

In his new role, he will lead the strategic direction and growth priorities for both the Elizabeth Arden brand and Global Fragrances. He will succeed both JuE Wong, President, Elizabeth Arden, who has decided to leave the company, effective 31 March, and George Cleary, President Fragrances, who has recently left the Company.

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Revlon in 'beauty, fragrance, grooming & health'
Elizabeth Arden in 'beauty, fragrance, grooming & health'