Fuel PR has been appointed to handle the press and publicity for Revlon's new electrical appliance offering. The beauty brand has been revolutionising the cosmetics industry since 1932 and is now expanding its beauty influence in the electrical appliance category. The launch of this new strand of the Revlon beauty offering will be rolled out across Europe by Helen of Troy, under license from Revlon. The new electrical appliant line will include the new Revlon Shine Addict Nail Buffer (£29.99), which creates a smooth base prior to nail varnish application by using only the green roller, while providing a natural shine with the white roller.

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Revlon Electricals in 'beauty, fragrance, grooming & health'