Fashion retailer REVOLVE has announced its latest global initiative, REVOLVE for the World, dedicated to inspiring its community to do good for the world and raise awareness on global issues and the organisations making a difference. The retailer will also be introducing its new sustainable section on the website in addition to its first fully sustainable owned brand division, Tularosa Green.

REVOLVE for the World will work closely with an array of innovative organisations using REVOLVE’ global reach and marketing power to shine a light on pivotal causes. In honour of Earth Day, REVOLVE will be supporting One Tree Planted, an environmental organization focused on restoring damaged ecosystems through global reforestation and protecting biodiversity.

In REVOLVE’s commitment to sustainability, one of the many key actions the company will be taking is environmentally conscious production of its owned brands. Starting with the launch of Tularosa Green, a division of the Tularosa brand produced thoughtfully and made with all-natural and chemical-free dyes. The new line consists of elevated earth-toned basics made with 100% organic cotton and packaged with pre-consumer recycled materials. Tularosa Green is also made using technology that draws 40% less water and is reused additional times in turn generating zero impact on the environment.

REVOLVE has also launched a sustainable shop where customers can discover over 800 environmentally conscious styles organised through a variety of sustainability badges such as recycled, plant-based, organic, upcycled and low impact.