Rimmel London has announced the launch of its new ScandelEyes Reloaded Mascara, designed to deliver bold, full lashes. Each lash is quickly loaded with clump-free volume that is sweat-proof, smudge-proof and humidity-proof for up to 24-hour wear. The brand’s max-density brush has been redesigned with a new tapered tip to help shape the eyes, while each lash is plumped, stretched and separated. The new Rimmel ScandelEyes Reloaded Mascara (£6.99) is available in Black and Extreme Black. 

The campaign features Cara Delevingne, her first for the brand.

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Rimmel London in 'beauty, fragrance, grooming & health'