Rimmel London has announced international model and mental health advocate, Adwoa Aboah, as its new Global Activist throughout 2021 and beyond. Rimmel London has renewed its focus on celebrating and liberating bold individuals. Adwoa will work with the brand in advocating self-expression and the freeing power of make-up to empower all wearers. 

Adwoa Aboah said: “I am honoured to be the new face of Rimmel London and to be given this amazing platform to connect with people all over the world. Being yourself isn’t always that easy to do – and in the past I’ve really struggled with it. Together we’re going to keep encouraging people to feel comfortable in their own skin and to be proud of the things that make them unique.”