Cosmetics brand Rimmel London has announced the launch of its Stay Matte Liquid Lip Colour. Providing a velvety matte finish and long-lasting comfortable wear, the new product aims to create the ultimate bold statement lip. Its matrix technology, lightweight ester and mineral-based gellants provide the lightweight, second skin texture and sensual feeling, as well as helping it last for up to 12 hours. Stay Matte Liquid Lip Colour is available in 15 shades ranging from Pink Bliss to Shadow and is priced at £5.99. It will be available on-counter at Boots from 5 July.

Singer and Rimmel London ambassador Rita Ora appears in the new campaign for the product.

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Rimmel London in 'beauty, fragrance, grooming & health'