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Rimmel to launch Volume Shake Mascara & unveils new campaign
Date Posted: Monday 13th March 2017
Rimmel is a launching new a first-to-market Volume Shake Mascara on 15 March. Featuring a patented shaker system that refreshes the volumising formula whenever it is needed, the new mascara is priced at £8.99 and will be available nationwide.
To celebrate the launch of the new innovation, Cara Delevingne stars in the print and TV campaign, with South London rapper Nadia Rose appearing in its music video, a first for the brand.
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Rimmel in 'beauty, fragrance, grooming & health'