Rimmel has unveiled Olympic Gold Medalist, activist and author Tom Daley as its first global male ambassador.

Chief Brands Officer at Coty, Stefano Curti, said: "I am thrilled to announce Tom Daley as Rimmel London’s first global male ambassador as part of our ongoing mission to breakdown beauty boundaries. Tom is not only a sporting hero but also a powerful advocate for mental health and the LGBTQI+ community. His commitment to being true to yourself and standing up for what you believe in perfectly complements the Rimmel philosophy of celebrating bold individuality. We are excited to have him on board and look forward to the future of this exciting partnership."