Global superstar and singer-songwriter Rita Ora has announced the launch of her activewear brand Humans Being. Founded by Rita, who also takes on the role of Chief Creative Officer, Humans Being brings fashion-forward thinkers sustainable and stylish activewear designed around people and their hybrid lifestyles, equipping customers with a performance collection that doesn’t compromise on style or sustainable living. As a multi-talented industry leader across music, culture, and fashion, as well as a UNICEF ambassador, Rita designed and worked closely with technicians in the fashion and sustainability sphere to curate this confluence of eco-conscious and luxury activewear crafted to be worn by the forward-thinking fashion consumer.

The brand’s first collection offers stylish athleisure garments crafted from sustainable and recyclable materials with a circular life cycle, including YNVIRON from Antex, recycled plastic bottles, and natural materials like organic cotton. The Humans Being collection rejects fast fashion and green-washing in designing truly eco-conscious, quality pieces that are built to last and made to empower. The brand is devoted to closing the clothing loop and has partnered with RESKINNED, where consumers' end-of-life garments are collected or posted in a local portal to be transformed into storied materials. Humans Being is also partnered with the World Land Trust whereby a portion of every sale funds the purchase and protection of the precious rainforest. The collection features 12 garments in 6 different colourways, and will all be available exclusively at humans-being.com from 3 November.