Beauty brand Rituals has announced the launch of a new virtual reality experience in its stores. The brand has developed an interactive Hammam experience to support the newly reformulated and repackaged Ritual of Hammam collection. Customers are invited to watch the video, whilst receiving a real-life mini treatment. The video was shot in a traditional Hammam Spa in Marrakesh, allowing the user to hear and experience both the scent and feel of the authentic world of Hammam. The Rituals virtual reality experience will take place in selected stores across the world, including Covent Garden, Westfield Stratford, Westfield White City, Belfast and Canary Wharf in London. The video is also available online in a 360 version.

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