River Island has appointed Nicholas Tahir as its new Head of Menswear Buying, as part of ongoing plans to expand the menswear category and grow market share. Nicholas joins the brand from F&F (Tesco Plc.) where he has been Head of Global Menswear since 2014 and replaces Fiona Firth who left River Island earlier this year. Prior to F&F, Nicholas held the position of Men’s Buying Controller at Primark where he drove its UK and International buying strategy and significantly reduced its markdown spend during his three-year tenure.

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River Island in 'in-house PR'