River Island Global Holdings has announced the launch of womenswear brand, Harpenne, aimed at an older customer. Built on the foundations of instilling confidence with a collection that has attention to detail, Harpenne has been inspired by European flair and feminity. The brand aims to create a range with a point of difference, tapping into a lifestyle of women who are rediscovering themselves. 

Harpenne will be available from September and will feature 120 pieces, with new items added on a weekly basis with some limited-edition lines being added. Prices will start from £25 with dresses retailing between £60 and £100 and tops between £25 and £80.