Date Posted: Wednesday 28th June 2017
River Island has announced Ashish as its penultimate Design Forum collaboration for AW17. Ashish has taken a fresh approach to the initiative by being the first to promote a gender-neutral collection. First showing at LFW in 2005, Ashish went on to be a three-time New Generation award winner with his perfected combination of sportswear-meets-sequins, which take influence from his background in eastern and western cultures alongside his love for glamour.
Describing his collection as ‘something lazy and a bit dreamy’, the 15-piece collection embraces a fun and playful quirkiness across loungewear, outerwear and dresses. Fridge-magnet alphabet sweats and embroidered pyjamas include humorous tongue in cheek slogans including “sick of all this chic” and “good in bed”, whilst dramatically over-sized sleeping bag puffa jackets and Ashish’s signature glamour in the form of sparkly slip dresses complete this wonderfully unconventional range.
Ashish x River Island Design Forum collection will launch via a short film at London Fashion Week’s Fashion Film* event in September 2017. Fashion Film is an initiative derived by The British Fashion Council and River Island that has grown from strength to strength. The collection goes on sale exclusively online from September. Prices range from £30-£180.
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