RoC Skincare, a leading clinically-proven skincare brand, has announced The RoC #LookForwardProject, an initiative to celebrate the power of optimism and its scientifically-backed impact on long-term health and wellbeing. Sarah Jessica Parker serves as the voice of the campaign to inspire women to turn their focus from ‘anxiety about ageing’ to ‘joy about living.’ The RoC Look Forward Project is anchored by the launch of an online resource hub featuring new research from the Brand, along with practical insights and advice from a distinguished group of subject-matter experts and thought leaders on the proven difference optimism makes in the ageing process.

“When I heard about RoC's Look Forward Project and its commitment to supporting women take on an optimistic outlook about the future, I felt compelled to help amplify this important conversation,” said Parker. “So much of our younger lives are spent trying to figure out who we are. As I’ve gotten older, I’ve become much better equipped to problem solve, to appreciate, to hear things that aren’t necessarily pleasant. The time spent living and the experience that comes with it adds up – and that's something to look forward to.”

For more information on this initiative and the power of optimism, visit RoCSkincare.com