Date Posted: Tuesday 15th February 2022
ROKSANDA has added purchasable NFTs to its AW22 presentation at London Fashion Week. Available for AR try-on via an Instagram filter, the digital token will be sold in various editions on ROKSANDA.com. The label said that this is the first time that NFTs will be purchasable on a luxury label's website.
The NFT will be sold in a tier system, which ranges from £25 for one of 500 3D costume renders to £250 for one of 250 3D animated costume renders. The top tier 3D range, limited to 10 customers for £5,000 each, includes software files used to create a digital version of the dress, which allows the NFT owner to wear the gown in the metaverse.
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.