Protégé International has appointed leading PR and digital communications agency Rooster to deliver a series of creative trade and consumer campaigns that celebrate the heritage of its Wild Geese collection of premium Irish spirits. Owned by Avalon Group Inc., the collection includes a selection of Irish whiskeys, two rums and the recently unveiled The Wild Geese Irish Honey Liqueur, Untamed Irish Vodka and The Exiles Irish Gin, to make up the first and only super premium Irish Spirits Collection in the world. 

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