The Tape Agency has been appointed to handle the UK PR for Ruby Hammer Beauty. Ruby was awarded an MBE in 2007 for her long-standing contribution to the cosmetics industry having pioneered the movement towards inclusivity in beauty in the UK. A global make-up artist, brand founder and beauty expert - Ruby has used her 30 years of experience within the beauty industry, working across editorial, commercial shoots, haute couture catwalks and TV to teach people to embrace and enhance their natural, unique beauty. Launching her eponymous beauty range in 2019, Ruby has distilled her knowledge and expertise into a line of routine-enhancing releases designed to simplify beauty. The line-up includes cosmetics and tools from brushes to lip serum balms, with exciting newness launching soon.