Fractel, the Australian running brand on a mission to produce the world’s best headwear, has partnered with UK-based cycling & endurance sports PR and marketing agency PaceUp Media to deliver international PR services as it continues its global growth.

PaceUp will be supporting Fractel with PR strategy across key international markets including the UK, Europe and key North American activations alongside Fractel’s team in the US. Activity will be focused around product and creative PR to help raise visibility of the Fractel brand in the Northern Hemisphere.