b. the communications agency has been appointed to handle the UK PR and Communications for RuPaul's beauty collection. American drag queen, television judge, musician, and model RuPaul, also known as Queen of Drag, has launched his first-ever UK beauty collection exclusive at Superdrug. The range offers 9 products with super pigmented colours, long-lasting formulas and an androgynous scent. Available online and in-store, only at Superdrug. 

RuPaul says: "I've been playing with make-up since as far back as I can remember. I just love how it's allowed me to discover the superhero that lives within. Today, that superpower is available to me at all times, and it's available to you, too. Whether you're a beauty professional or just starting out on your journey of self-discovery, this collection provides you with everything needed to discover just how many lives you can fit into one lifetime. Allow yourself to discover YOU...because you're a star, baby!"