Jori White PR has been appointed to handle the press and publicity for new Russian street food bar Zima, which will open on 31 March in London. The new concept combines Russian street food and drink in a kitsch speakeasy atmosphere, with the kitchen headed up by celebrated Russian chef Alexei Zimin. Zima will offer contemporary Russian dishes such as crab claw with bread sticks and red caviar, which will sit alongside a range of vodka infusions such as basil & strawberry and garlic & honeycomb. Zima will be located at 45 Frith Street, London W1D 4SD.

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Zima in 'travel, locations & venues'