Date Posted: Friday 1st June 2018
MirrorMe PR has been appointed to handle all UK press and publicity for London-based accessories company SAHEL. The brand, founded by former fashion editor Charlie Davies, began in 2008. SAHEL uses the ancient Fulani skill of braiding. All of the SAHEL bags and accessories employ this skill. The brand also adheres to Fair Trade principles and invests in West African artisans’ communities, providing better access to health care, clean water and primary education.