Sainsbury’s has announced the launch of its first own-brand haircare range: My Hair Matters. The affordable haircare range has been designed for individual hair types with the consumer in mind. Developed by lead Technical Manager and Product Developer at Sainsbury’s, Alicia Mendez. The range is packaged in a luxurious rose gold bottle and formulated with high-quality ingredients including jojoba oil, arginine, cashmere and pro-vitamin B5. Alicia’s previous experience lies within the professional haircare sector working on brands such as Toni & Guy and Superdrug.e My Hair Matters range has been designed to help provide the solution to any haircare dilemma, whether hair is dry and damaged, colour faded or limp and lifeless, consumers should consider their

The collection includes; Smooth and Shine Range: Shampoo & Conditioner; Colour Protect Range: Shampoo & Conditioner; Nourish & Repair Range: Shampoo & Conditioner; and Volume Boost Range: Shampoo & Conditioner.

The My Hair Matters collection will be available at most Sainsbury’s stores nationwide, priced at £1.50.