The ICON consultancy has been appointed to handle the distribution for colorpHlex, created to target colour and bleach damaged hair. The colouring and bleaching process can ruin hair due to breaking the bonds that keep it strong, smooth and manageable. ColorpHlex is a patented strengthening in-salon additive that the colourist mixes with dye or bleach to repair broken bonds and return hair to its original healthy state. Using a naturally-derived vegetable and protein molecule, it makes hair up to 4x stronger and the results are immediate. The treatment is available at select salons nationwide. 

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colorpHlex in 'beauty, fragrance, grooming & health'