Luxury brand Salvatore Ferragamo has announced the appointment of Paul Andrew as Creative Director, Women’s Collections, effective immediately. Paul was named the brand’s Design Director, Women’s Footwear in September 2016 as part of an initiative to reimagine and reinvigorate Ferragamo’s core business.

Paul’s appointment is fundamental to the strategic strengthening of Ferragamo’s global position as a luxury lifestyle brand rooted in footwear and leather goods. As Creative Director, he will have oversight of the development of all women’s product categories, as well as the creative contents of all marketing, communication and image activities. Paul Andrew’s debut women’s collection for Ferragamo, all categories, will be presented for the Fall/Winter 2018/2019 season.