Date Posted: Tuesday 15th May 2018
Food and drink communications agency, Palm PR, has been appointed to handle the press and PR for superfood business Sambazon. The campaign will work to support the brand in its mission to introduce Açaí to Britain, establishing the superfood as a health food staple by communicating the reasons for consumers to incorporate it into their diet. In addition, the communications strategy will aid the business’ objective to grow distribution in retail and food service outlets, while cementing its position as category leader.