SANE Communications has been appointed to handle the PR for fashion and lifestyle brands SHAKA, Val Kristopher and DECODED. 

SHAKA (pictured) was founded in South Africa during the 1990s originally as a sandal brand. It features functionality that adapts to harsh environments such as mountains and deserts, together with its signature webbing tape with ethnic designs. 

Streetwear brand Val Kristopher made a name for itself with its distressed denim offering. The brand has since expanded its offering to menswear apparel. 

DECODED is a Rotterdam-based lifestyle tech accessory brand founded in 2009. Focussed on design aesthetic, functionality and quality.