Imagination PR has been appointed to handle the press and publicity for certified organic, clinically tested skincare brand, Sanoflore. L’Oréal’s only organic skincare brand, Sanoflore’s botanical ingredients originate in the Vercors Natural Park in the south of France, where the brand was founded in 1972, and remains one of Europe's best-protected regions and France's largest controlled organic area.

April will see the launch of the brand’s new anti-ageing collection, Merveilleuse. The Essence merveilleuse, is a nightly dry oil with organic Lemon Balm and organic Geranium oil that has been clinically proven to rival the anti-ageing effects of retinol and Vitamin C. Clinical tests revealed that 85% of users noticed their complexion looked invigorated after one use, and 83% noticed skin looked revitalised after 4 weeks. The range also includes both a light moisturiser and rich balm and is suitable for sensitive skin, and all have vegan formulations.

Imagination PR will handle the PR for Sanoflore alongside Sarah Ashwick, Head of Communications at L’Oréal Active Cosmetics Division.