Rhianna's Savage X Fenty lingerie label is launching its first collection for Pride Month. The 25-piece Savage X Pride capsule includes a wide variety of items, ranging from bras, crotchless panties, boxers and jockstraps to jackets, satin pants and a rainbow-coloured kitty whip. Colourways include bright neon and pastel rainbow shades, as well as more discreet black options featuring rainbow details.

In partnership with the Clara Lionel Foundation, the brand is to make a donation of $250,000 from its Savage X Pride sales, which will be split between five organisations that support LGBTQIA+ communities, GLAAD, the Audre Lorde Project, The Caribbean Equality Project, INC., Trans Latin@ Coalition, and the Trans Wellness Center.

The campaign features members of the LGBTQ+ community including Gigi Goode, Jazzelle Zanaughtti, Jazzmyne Robbins, Noah Carlos, Yusef Williams, Aya Brown, Dexter Mayfield and Zachary Tye Richardson.
 
Savage X Pride pieces are sized inclusively, with bras available in 30A-42H, while other garments can be purchased in sizes XS–3X. The pride collection is now available at savagex.co.uk.