Dundas Communications has been appointed to handle the PR for British fashion brand Scamp & Dude. Turning five this November, Scamp & Dude began as a kid's brand but over the past years has launched its womenswear division. Founded by Jo Tutchener-Sharp after she was separated from her children during a lengthy stay in the hospital, the brand helps children feel more secure by filling them with superpowers when apart from their loved ones. 

Scamp & Dude has collaborated with some global brands throughout the year including Superga, Soho House and Elemis and has received multiple awards since its creation, celebrating not just the brand’s stand out designs, but also Jo’s business acumen.