IPR London has announced that it has been appointed to handle the fashion communications for British label Scamp & Dude. IPR will focus on the rapidly growing womenswear area of the business, which has seen exponential growth during 2020. IPR will also look after profile and feature opportunities for the brand and founder, Jo Tutchener-Sharp.

In addition to IPR, Kim Daniels will continue in her role as PR consultant for Scamp & Dude. The brand is known for its superpower infused leopard and lightning bolt loungewear and vibrant designs.