Schuh's parent company Genesco has banned the use of Alpaca fleece in its products after PETA US shared an expose revealing how the animals are treated. Genesco has agreed to ban alpaca fleece from all of its brands, including Schuh. 

“Alpacas are prey animals who are terrified of being pinned down, making the crude shearing process even more traumatic for them,” says PETA Director of Corporate Projects Yvonne Taylor. “PETA is celebrating Genesco’s compassionate decision, which recognises alpacas as individuals, not accessories.”

Genesco previously banned angora and mohair after PETA exposés of horrific cruelty and appeals from the organisation’s international affiliates. The company now joins M&S, Next, New Look, Matalan, UNIQLO, Ted Baker, Esprit, Valentino, and many other brands in banning alpaca.