Brand building company, ScienceMagic.Inc has announced that it has achieved B Corp certification. The B Corp community champions conscious business practices by prioritising purpose as well as profit. B Corp envisions a global economy that uses business as a force for good. To certify as a B Corp, businesses are externally assessed and challenged to meet high standards across a range of criteria including governance and transparency, working standards, community impact and environmental impact.

David Pemsel, co-Founder and CEO of ScienceMagic.Inc (previously CEO of certified B Corp, The Guardian Media Group) said of the certification: “This certification is a valuable proof point which demonstrates who we are as a business and the journey of continued improvement that we are embarking on with the B Corp community”.