Amsterdam fashion brand Scotch & Soda has launched Club Soda 3.0, its free-spirited Web3 community enabled by NFTs. The creation and minting of NFTs will be powered by Salesforce's new NFT Cloud technology during the company’s pilot program. NFT Cloud allows users to mint, manage and sell NFTs on a trusted and sustainable platform. In partnership with Salesforce and AE Studio, the launch of Club Soda 3.0 includes minting one of the 1,000 Founder’s Pass NFTs, which serve as a point of entry to exclusive experiences, events, and offers from Scotch & Soda. All of the brand’s NFTs will be minted on Polygon, a sustainable blockchain that uses proof-of-stake consensus protocol. Club Soda 3.0 follows the debut of Scotch & Soda’s traditional loyalty program, Club Soda, which launched this past June, that offers members benefits such as special discounts, early access to collections and sales, birthday gifts and access to exclusive events.

In addition to providing many similar benefits as Club Soda, Club Soda 3.0 will offer the opportunity to co-create with Scotch & Soda on special projects, giving way to a more collaborative, inclusive, and engaging approach to creation in the new digital world. Members can also join the free-spirited Web3 community anonymously through their public cryptocurrency wallet address rather than through personal identification such as email. For more information visit scotch-soda.com.