Award-winning makeup and skincare brand Sculpted by Aimee has announced the opening of its first-ever UK flagship store at 20 Foubert’s Place, Carnaby. It is the latest stage in 30-year-old founder and CEO Aimee Connolly’s trailblazing trajectory towards the top of the global makeup and skincare industry. This destination store will offer best-in-class service and boast the brand’s impressive portfolio of over 110 cruelty-free, multi-purpose products whilst providing expert advice and artistry from its team of professional makeup artists.

Designed over two floors spanning 884 sq ft the first floor will boast a stunning retail space fitted with soft pink hues and accents of the brand’s signature rose gold, showcasing its bestselling products including Satin Silk Longwear Foundation, CloudCream, HydraLip, MyMasara and its latest Shape & Set Brow Duo innovation. Dedicated to offering outstanding service, the store will open with four ergonomically designed makeup stations with professional lighting; customers can experience a full brand immersion or the brand’s eponymous ‘Five Minute Face’ service. Offering a comprehensive service menu, the store’s team of expert makeup artists will be on hand to shade match, offer tailored consultations, and provide makeup applications for special occasions or express services for consumers on the go. The second floor, opening in January 2024, features a unique event space set up for training and experiential consumer events and masterclasses.