SEAT and Hearst Magazines International have partnered to create a special limited edition of the Mii, the carmaker’s urban utility vehicle. The new Mii by Cosmopolitan is being co-created by SEAT designers with Cosmopolitan editors and readers. The new car was revealed last night in London at Cosmopolitan’s #FashFest, the five-day consumer-focused festival of fashion which puts the reader firmly on the front row.

SEAT and Cosmopolitan, which publishes in 82 countries, began collaborating in early 2015. Over the course of 18 months, Cosmopolitan’s global creative team, regional editors and readers from across Europe, have provided input and feedback to shape the design of the Mii by COSMOPOLITAN, and helped in the development of the specific accessories included in the new model. Ideas and recommendations from the Cosmopolitan brand will continue throughout the collaboration. 

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