SEEN Group is delighted to welcome two new Directors to its senior team: Melissa Fernandez joins as Digital Innovation Director, from L’Oréal where she led and implemented the digitalisation and digitisation of a portfolio of brands within the Professional Product Division as General Manager for Redken & Pureology UKI.

Meanwhile, Sophie Daly (née Horton) has returned to the agency as SEEN’s new Head of Communications, Global, from Walgreens Boots Alliance where she was responsible for the No7 Beauty Company brands (including No7, Liz Earle and Soap & Glory). Prior to this Sophie also worked at H+K Strategies and Halpern.