SEEN Group has launched SEEN Again, a beauty recycling solution for media and influencers. By partnering with both ReBOUND and HANDLE Recycling, two companies that recycle beauty empties, SEEN is making it easier to take care of all used beauty packaging. 

SEEN has spent much of the last year interrogating its own commitments and responsibilities around promoting a more positive environment in which we can all thrive, socially, environmentally and ethically. The move to working from home has placed even greater pressure on the beauty press, influencers to remove and recycle all the beauty empties from their homes.

“Over-consumption is a global challenge. Until our business is fully circular and all our brands are responsible from cradle-to-cradle, at SEEN we believe we have a responsibility to offset the consumption trigger. SEEN Again is a way to serve our media collaborators with the opportunity to effortlessly do good and return their waste easily and responsibly,” says Jane Walsh, CEO, SEEN Group.

From now on when SEEN sends out products it will also include SEEN X HANDLE Recycling recycling bags for you to fill and return.